Covisual Website


Covisual came to us with a mission: build a new e-commerce site for their motocross graphics brand that didn’t feel like it came off a Wix starter kit. They needed a site with torque, style, and a backend that wouldn’t throw a chain mid-race. So we geared up and built them a fully custom WooCommerce-powered storefront from the ground up. Mobile first, bold, and fully primed for lift-off. Think of it as a dirt bike launch ramp with a checkout button.



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Brand Positioning Through Visual Language

Covisual isn’t your average lifestyle brand. It lives in a space where dirt, adrenaline, and aesthetics collide. We channeled that energy into a bold, high-contrast design language that punches through the noise and resonates with a motorsport-savvy audience. From gritty textures and sharp angles to confident typography and punchy color blocking, the site doesn’t just sell graphics. It feels like part of the track. Every visual decision reinforces the brand’s edge and speed, giving even casual browsers the sense they’re looking at the real deal.


Mobile-First and Fully Custom Build

A bike’s graphics say a lot about the rider. It’s personal—like a signature in motion. So we started from the most personal place we could: mobile. It’s the device riders live on, scroll on, and shop on. We designed the experience to feel fast, intuitive, and totally in sync with how users actually interact. But this wasn’t just a responsive retrofit. We built everything custom, from hand-coded templates to a WooCommerce setup tailored for a specialized catalog. No bloat, no off-the-shelf shortcuts. Just a lean, fast build that hits the throttle and doesn’t let up.


Custom Forms and Streamlined Checkout

We built interactive forms that let users tweak everything from colors to fonts to rider names. No guesswork, no headaches. These aren’t just dropdowns. They’re part of a guided, conversion-focused experience. And once the decals are dialed in, the checkout flow is clean, intuitive, and race ready. Fewer steps, fewer distractions, and zero stalls before the finish line.

  • — E-Commerce
    — UX/UI
    — Web Design
    — Art Direction
    — Graphic Design

  • Art Director
    — Nam Tran

    Graphic Designer
    — Nam Tran

    Developer
    — Ryan Groom

    Creative Director
    — Jeff Martin

Copyright © 2024 by Nam Tran